Book Endorsements

“Are you bored? We’re so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don’t be boring.”
Seth Godin, author of Purple Cow and Tribes

Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book.”
Colleen Barrett, President Emeritus, Southwest Airlines Company

“No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers’ breath away.
Howard Behar, former president, Starbucks Coffee International.

Take Their Breath Away is a fun and inspiring book that provides a creative approach for achieving ‘out of the box’ customer devotion.”
Mike Vance, former Director of Idea Development, Walt Disney Productions and Dean of Disney University

“Customer loyalty is at the heart of business success in the best of economic times and has even greater importance in the face of economic uncertainty. John and Chip have written the quintessential practical guide to securing profitability by serving your way to customer evangelism.”
Joseph Michelli, author of  The New Gold Standard

“This well-crafted volume endeavors instructs providers of products and services in the art of creating repeatable surprises. The authors provide scores of examples of strategies used by successful brands to build customer loyalty.”
Cecil Johnson, Star-Telegram, Fort Worth

“Lots of authors talk about creating the retail “experience”; Bell and Patterson truly define it. Their 12 strategies show you how to set the customer service bar high – and keep it there.”
Jim Pawlak, Biz Books

“Pick up a copy of Chip and John’s new book, Take Their Breath Away, and I promise that you will find some exceptional ideas that you can put to work to improve your service and create devoted customers.”
Christine Churchill, Customer Service Excellence

Take Their Breath Away is a solid guide for customer service providers; it’s also a great reference that offers new insight for more experienced service providers.”
Sybil Stershic, Quality Service Marketing