Do Your Customers Feel Special?

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You take your car in for regular maintenance and your body in for a physical exam.  Women get a mammogram; men get a PSA check.  The optometrist checks your eyesight; the audiologist your hearing and your dentist checks for cavities.  What about the service you provide to your customers?  Does it get a regular check-up?
Today’s wired and dangerous customers are vain – expecting treatment that telegraphs they are special and unique, not just one of the masses. This requires that we develop new and innovative approaches to consistently take our customer’s breath away.
We have been working to create a short, but important checklist to review how you are doing.  Asking the customer to say “ah” (a.k.a., soliciting feedback) and checking various test results (like complaint analysis, FAQ responses, and survey results) can add to your smart preventive maintenance.  Here’s a “baker’s dozen” check-up questions to get[…] Continue…